We empower D2C brands to scale smarter and faster

We are a team of strategists and engineers driven by one goal: helping ambitious brands to embrace the AI era and grow with confidence.

Our mission

We believe D2C founders should spend their time building brands, not micro-managing operations. MidKnight exists to give every founder a team of knights that execute autonomously, share context, and protect your margins, every hour of every day.

Our mission

Our mission

0hrs

Saved per week

Given back to founders every single week.

Agency fees recovered

From month one, your knights replace what agencies charged.

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Time to go live

From signup to fully operational knights. No engineering required.

0hrs

Time to go live

From signup to fully operational knights. No engineering required.

Operational tasks handled autonomously

From ticket replies to ad budget reallocation, your knights handle it without waiting to be asked.

Operational tasks handled autonomously

From ticket replies to ad budget reallocation, your knights handle it without waiting to be asked.

Meet the founders

We come from two worlds that rarely meet. Thibaud built a successful D2C brand, he knows what it costs to run operations manually, tool by tool, hour by hour. Reda has been at the frontier of agentic AI, building systems that take action autonomously at scale. MidKnight is the product that emerges when those two worlds collide: AI that understands D2C operations deeply enough to run them.